MEDIA KIT
RESTAURANT/DINING AND FOOD & DRINK RATES
2010 INSERTION ORDER
(includes the basic rate card, but does not represent special advertising opportunities. Please see your industry specific rate card below.)
THE BIG BEND & TEXAS MOUNTAINS TRAVEL GUIDE
IS AN ANNUAL PUBLICATION WITH A 25-YEAR HISTORY.
100,000 COPIES/YEAR DISTRIBUTED
AT OVER 100 LOCATION POINTS ACROSS THE STATE.
COVERING 15 COMMUNITIES, 2 NATIONAL PARKS, 14 STATE PARKS and 2 NATIONAL HISTORIC SITES. (Yes, every single community and park you see listed to the left is featured in the print magazine!)
FROM EL PASO TO DEL RIO, MIDLAND/ODESSA TO BIG BEND N.P
FEATURING OVER 200 ADVERTISERS IN 2009
SUPPORTED BY EVERY CVB AND CHAMBER OF COMMERCE IN THE REGION
Advertising Options for Hotels, Motels, Guest Houses and Bread & Breakfasts
|
Directory Listings |
Display Advertising |
Special Advertising Opportunities |
|||
| Lodging Guide |
$125 |
Full Page* |
$3100 |
Community Spread* | $750 |
| Adventure Itinerary |
$125 |
Half Page* |
$2250 |
Community Inset #1 | $400 |
| Cycling Itinerary |
$125 |
Third Page* |
$1850 |
Community Inset #2 | $200 |
| Birding Itinerary |
$125 |
Quarter Page* |
$1350 |
Community Inset #3 | $300 |
| Motorcycling Itinerary |
$125 |
Sixth Page* |
$750 |
Itinerary Image* | $750 |
| Motorcoach Itinerary |
$125 |
Twelfth Page* |
$475 |
Logo on Events Calendar | $150 |
| Historic Stays Itinerary |
$50 |
|
Itinerary Pop-out | $425 | |
*Includes one free directory listing
Directory Listing: Up to 8 lines of text only that includes the name of the business, physical address or directions, phone number, web address (if applicable), and a description. There are three directories in the guide: Lodging, Dining and Shopping & Services. All other businesses are listed in the itineraries sections.
Itineraries: Itineraries are two-page spreads dedicated to specific interests. Much like directories, these include directory-like listings of up to 8 lines of text only that includes the name of the business, physical address or directions, phone number, web address (if applicable), and a description. There are two advertorial opportunities in the itinerary spreads. (1) We can feature an image of your business in the background. It will be credited much like an editorial photograph – name of business, location, etc. – though you may also include any and all of the information you would include in a directory listing. You receive one free directory listing with the purchase of this option. (2) We will include an image of your business as a “pop-out” on the itinerary page, along the map route. You may expand what you would include in a text-only directory listing to 12 lines.
Special Advertising Opportunities: These are “advertorial” opportunities: a combination of advertising and editorial consideration, meaning it is ads that are mixed in with the general editorial coverage of a community or itinerary. Each community has a two page spread that features one large image covering 1.5 pages and three inset images on the right-hand read. They are priced to represent premium placement, the top being the most expensive, then the bottom and then the middle. Itineraries are also two-page spreads, but there are no insets. Just a background image for each page. You may also include a logo for your event on the Events Calendar as a special advertising opportunity.
RESTAURANT RATE CARD
Advertising opportunities for restaurants, bars, clubs, wine bars and any place that sells food or drink.
|
Directory Listings |
Display Advertising |
Special Advertising Opportunities |
|||
| Dining Guide |
$125 |
Full Page* |
$3100 |
Community Spread* | $750 |
| Adventure Itinerary |
$125 |
Half Page* |
$2250 |
Community Inset #1 | $400 |
| Cycling Itinerary |
$125 |
Third Page* |
$1850 |
Community Inset #2 | $200 |
| Birding Itinerary |
$125 |
Quarter Page* |
$1350 |
Community Inset #3 | $300 |
| Motorcycling Itinerary |
$125 |
Sixth Page* |
$750 |
Itinerary Image* | $750 |
| Motorcoach Itinerary |
$125 |
Twelfth Page* |
$475 |
Logo on Events Calendar | $150 |
| Historic Stays Itinerary |
$50 |
|
Itinerary Pop-out | $425 | |
*Includes one free directory listing
Directory Listing: Up to 8 lines of text only that includes the name of the business, physical address or directions, phone number, web address (if applicable), and a description. There are three directories in the guide: Lodging, Dining and Shopping & Services. All other businesses are listed in the itineraries sections.
Itineraries: Itineraries are two-page spreads dedicated to specific interests. Much like directories, these include directory-like listings of up to 8 lines of text only that includes the name of the business, physical address or directions, phone number, web address (if applicable), and a description. There are two advertorial opportunities in the itinerary spreads. (1) We can feature an image of your business in the background. It will be credited much like an editorial photograph – name of business, location, etc. – though you may also include any and all of the information you would include in a directory listing. You receive one free directory listing with the purchase of this option. (2) We will include an image of your business as a “pop-out” on the itinerary page, along the map route. You may expand what you would include in a text-only directory listing to 12 lines.
Special Advertising Opportunities: These are “advertorial” opportunities: a combination of advertising and editorial consideration, meaning it is ads that are mixed in with the general editorial coverage of a community or itinerary. Each community has a two page spread that features one large image covering 1.5 pages and three inset images on the right-hand read. They are priced to represent premium placement, the top being the most expensive, then the bottom and then the middle. Itineraries are also two-page spreads, but there are no insets. Just a background image for each page. You may also include a logo for your event on the Events Calendar as a special advertising opportunity.
2010 RETAIL ESTABLISHMENT RATES
RETAIL RATE CARD
Advertising Options for all retail shopping establishments, including gift shops, clothing stores and specialty merchandise and souvenir shops. Could also include convenience stores and grocery stores.
|
Directory Listings |
Display Advertising |
Special Advertising Opportunities |
|||
| Shopping Guide |
$125 |
Full Page* |
$3100 |
Community Spread* | $750 |
| Adventure Itinerary |
$125 |
Half Page* |
$2250 |
Community Inset #1 | $400 |
| Cycling Itinerary |
$125 |
Third Page* |
$1850 |
Community Inset #2 | $200 |
| Birding Itinerary |
$125 |
Quarter Page* |
$1350 |
Community Inset #3 | $300 |
| Motorcycling Itinerary |
$125 |
Sixth Page* |
$750 |
Itinerary Image* | $750 |
| Motorcoach Itinerary |
$125 |
Twelfth Page* |
$475 |
Logo on Events Calendar | $150 |
| Historic Stays Itinerary |
$50 |
|
Itinerary Pop-out | $425 | |
*Includes one free directory listing
Directory Listing: Up to 8 lines of text only that includes the name of the business, physical address or directions, phone number, web address (if applicable), and a description. There are three directories in the guide: Lodging, Dining and Shopping & Services. All other businesses are listed in the itineraries sections.
Itineraries: Itineraries are two-page spreads dedicated to specific interests. Much like directories, these include directory-like listings of up to 8 lines of text only that includes the name of the business, physical address or directions, phone number, web address (if applicable), and a description. There are two advertorial opportunities in the itinerary spreads. (1) We can feature an image of your business in the background. It will be credited much like an editorial photograph – name of business, location, etc. – though you may also include any and all of the information you would include in a directory listing. You receive one free directory listing with the purchase of this option. (2) We will include an image of your business as a “pop-out” on the itinerary page, along the map route. You may expand what you would include in a text-only directory listing to 12 lines.
Special Advertising Opportunities: These are “advertorial” opportunities: a combination of advertising and editorial consideration, meaning it is ads that are mixed in with the general editorial coverage of a community or itinerary. Each community has a two page spread that features one large image covering 1.5 pages and three inset images on the right-hand read. They are priced to represent premium placement, the top being the most expensive, then the bottom and then the middle. Itineraries are also two-page spreads, but there are no insets. Just a background image for each page. You may also include a logo for your event on the Events Calendar as a special advertising opportunity.
2010 ADVENTURE TRAVEL & OUTDOOR RECREATION COMPANY RATES
2010 RV/CAMPING FACILITY RATES
2010 REAL ESTATE & RELOCATION RATES
State Fair of Texas in Dallas
Texas State Capital
El Paso Airport
El Paso Convention Center
Midland CVB
Odessa CVB
San Antonio CVB
All area Chambers and CVBs
All TxDOT Texas Travel Info Centers, including:
Beaumont
Dennison
Harlingen
Amarillo
Waskom
Anthony
Wichita Falls
Gainesville
Langtry
Laredo
Orange
Texarkana
AND
Alexander’s Grill – Alpine
Alpine Chamber
Alpine Furniture
Alpine Inn
Antelope Lodge – Alpine
Apache Trading Post – Alpine
Balmorhea State Park
Barton Warnock Environmental Education Center
Best Western Alpine Classic
Big Bend Motor Inn
Big Bend Ranch State Park
Del Rio Chamber
Exxon – Alpine
Exxon – Marfa
Fort Davis State Park
Fort Leaton Historical Site
Front Street Books – Alpine
Front Street Books –Marathon
Fort Davis Chamber
Fort Stockton Chamber
Holland Hotel – Alpine
I-10 Fina Station – Balmorhea
Indian Lodge – Fort Davis
Lajitas Trading Post
Longhorn Ranch Motel – Lajitas
Longhorn Steakhouse – Alpine
Luz De Estrella Winery – Marfa
Marathon Chamber
Marathon Motel
Marfa Chamber
Marfa Guest Quarters
Maverick Inn – Alpine
McDonald Observatory
Midland CVB
Museum of the Big Bend
Odessa Chamber
Porter’s Grocery – Alpine
Porter’s Grocery – Fort Davis
Prude Ranch – Fort Davis
Presidio Chamber
San Antonio CVB
Shell Station – Marathon
Sierra La Rana
Starr Emporium – Fort Davis
Stone Village Motel
Terlingua Ghosttown Cafe
Terlingua Ranch Lobby
Terlingua Trading Company
Terrell County Chamber
Texas State Capitol
Town & Country – Alpine
Triangle Service Station – Alpine
Van Horn CVB and Chamber